Colorado's Collision Shop
Family-owned and operated in Parshall since 2004. We've been fixing cars — and taking care of neighbors — for over 20 years.
Our Story
Pride Auto Body was founded in 2004 by a lifelong Colorado resident who believed that a small-town shop could deliver big-city quality. What started as a one-bay operation has grown into a full-service collision center trusted by drivers across Grand County and beyond.
We've built our reputation the old-fashioned way — by doing the work right, treating every customer honestly, and standing behind every repair we make. When you bring your vehicle to us, you're not a ticket number. You're a neighbor.
Over the years we've invested in the equipment, training, and certifications to handle everything from minor dents to major structural repairs — while keeping the personal service that big chain shops can't offer.
20+
Years in Business
Honest Estimates
We tell you exactly what your vehicle needs — nothing more, nothing less. No upselling, no surprises.
Quality Parts
We use manufacturer-approved parts and materials on every repair. Your safety depends on it.
Backed by Experience
20+ years of collision repair in Colorado. We've seen it all and fixed it all.
Local & Independent
We're not a franchise. Every decision is made right here in Parshall, by people who live here.
The People Behind the Work
Our technicians average over 12 years of experience each. They take pride in every vehicle that leaves this shop.
Mike Hargrove
Owner & Lead Technician
Founded Pride Auto Body in 2004. ASE-certified with 25+ years in collision repair.
Sarah Hargrove
Office Manager & Insurance Specialist
Handles all insurance claims and customer communication. 15 years in the industry.
Jake Torres
Body Technician
Specializes in structural repair and frame straightening. I-CAR certified.
Certified & Equipped
We invest in training and equipment so your repair meets the highest standards.
ASE Certified Technicians
Our lead technicians hold current ASE certifications in collision repair and refinishing.
I-CAR Training
Ongoing I-CAR training keeps our team current on the latest repair procedures and vehicle technologies.
Computerized Color Matching
Professional paint mixing and computerized color matching for a seamless factory finish.
Frame Straightening Equipment
Modern frame and unibody straightening equipment for precise structural repairs.
All Major Insurers Accepted
We work directly with all major insurance companies and handle the claim process for you.
Lifetime Workmanship Warranty
We stand behind our work. All repairs come with a lifetime workmanship warranty.
20+
Years Serving Colorado
2,000+
Vehicles Repaired
100%
Workmanship Guaranteed
Come See Us
Stop by the shop, give us a call, or send us a message. We're always happy to take a look.
Get in Touch